Wildtype
IDORSIA CAMPAIGN
When Wildtype Health approached us with a brief focused on lifestyle imagery for a global health campaign, we saw a clear opportunity to create something flexible and precise. The idea was to create a set of versatile images featuring three different models engaged in activities such as fishing, hiking, and playing pickleball, all selected to reflect habits that promote healthy blood pressure, in line with the client’s broader campaign objectives.
From our side at Lightfarm, we handled the photography and CG integration. The shoot was designed to deliver high-resolution RAW images. The photos were captured outdoors, using natural settings to ground each activity in a realistic and relatable context, and were later integrated into a dynamic CG arrow as an element, forming the core of a library suitable for both HCP (healthcare professional) and consumer materials.
Credits:
Creative Director: Ramon Saroldi dos Santos, Milton Menezes
Commercial Manager: Yuri Cabral
CGI Coordination: Juliana Araujo Castro
Project Producer: Naire Cardoso, Alexandrina Carneiro dos Santos
Purchase Analyts: Marcelly Chaves
Concept Artist: Charles Rocha, Caio Peral
Enviroment & Prop Modeling: Giovanna Neiva
Lookdev Supervisor: Marcelo Vaz
Render Setup: Marcelo Vaz
Still Post Production Supervisor: Wend Taylor
Still Compositor Artist: Danillo Facchini, Caio Vinicius
Video Compositor Artist: Juca Caetano, Filipe Heinen, Erik Cardoso
Rotoscoping: Igor Rolim, Brandon Ventura
Director of Photography: Milton Menezes
Art Director: Karen Maia
Art Coordinator: Carine Caz
Grip: Renan Aguiar
Stylist: Eliza Lima
Makeup: Fabio Garcia
Hair: Fabio Garcia
Production Director: Mariana Gomes
Set Production Coordinator: Lorrana Moreira
Production Assistant: Caroline Vallaperde
Location Producer: Thiago Nunes
Set Runner: Diego Augusto
Set Runner assistant: Renan Ramon
Set Runner assistant: Gil Luiz
Catering: Noz Moscada
Camera: Raphael Barbanjo
Camera Assistant: Vagner Teixeira
Focus Puller: Vagner Teixeira
Still Photographer: Thaiane Lima
Photography Assistants: Guto Brown e Joao Pedro Hachiya
Gaffer: Renato Silva
Electrical Assistant: Marcio
Electrical Assistant: Lukas Silva
Logger: Thaiane lima, Raphael Barbanjo
I.T: Flavio Feliciano
Elenco: Cristina Mascarenha, Joca Sanches, Sergio Gaspar
