Link9
Life in Focus
“Alter their disease, not their appearance. For patients with ocular hypertension/glaucoma, Omlonti delivers!”
This is the central idea of the “Life in Focus” project, a campaign we developed in collaboration with Link9. The project revolves around a new medication called Omlonti, designed for patients with glaucoma. Its goal is to prevent these patients from missing out on experiencing their lives to the fullest.
By focusing on altering the disease rather than the appearance, “Life in Focus” aims to improve the lives of individuals with ocular hypertension/glaucoma by allowing them to maintain their vision and actively participate in the world around them.
The concept behind the project involved projecting images of people living their best lives onto their own eyes. The client selected three different eyes based on the specified characteristics (Caucasian, Hispanic, and African-American) and chose the activities to represent each eye (two women having coffee, dancing, and practicing yoga). We executed this project in both static and video formats.
Credits:
Direction: Thiago Paladino
Coordination: Heloísa Novaes
Production: Naire Cardoso
Concept: Diego Barcellos Galiaço
Storyboard: Anelize Vieira Caribelli
Colorist: Braion Marçal de Lima
Editor: Daniel Silva
Video Post-Production: Thiago Paladino, Michel Takahashi
Still Post-Production: Diogo Vieira, Danillo Facchini
DOP (Director of Photography): Stéfani Pimenta
Production / Client Service: Mariana Gomes, Nai Cardoso
Production Supervisor: Marvia Macedo
Administration: Danielle Ohana
Account Manager: Calver
Legal: Liliana Oliveira
Legal Assistant: Alexandre Assis, Mel Palhares
1st Assistant Director: Pedro Lucas
Producer: Carol Padilha, Karin Heidel
Set Manager: Tufe
Set Assistant: Sander Santiago
Location Producer: Daniel Fontoura
Art Director: Diego Zimermann
Props Producer: Gabi Alves
Art Assistant: Alex Lemos
Stagehand: Uenil Roberto
Stagehand Assistant: Davis
Costume Designer: Tracy Rato
Wardrobe Assistant: João Felipe
Makeup Artist: Carol Pires
Makeup Assistant: Clarissa
Camera Operator: Edvaldu Neto
1st Camera Assistant: Vitor Silvano
2nd Camera Assistant: Renan Costa
Gaffer: Lucas Vacare
Electrician: Vlad Freire, Diego Lima, Felippe Costa
Electrician Assistant: Jonatas Calazans, Luciano Soda, Bruno Anselmo, Uoli
Additional Electrician: Lucas Gurgita, Reinaldo, Cristiano
Photography Assistant: Anderson Santos, Thaiane Lima
Machinery: Diego de Oliveira
Coordination: Heloísa Novaes
Production: Naire Cardoso
Concept: Diego Barcellos Galiaço
Storyboard: Anelize Vieira Caribelli
Colorist: Braion Marçal de Lima
Editor: Daniel Silva
Video Post-Production: Thiago Paladino, Michel Takahashi
Still Post-Production: Diogo Vieira, Danillo Facchini
DOP (Director of Photography): Stéfani Pimenta
Production / Client Service: Mariana Gomes, Nai Cardoso
Production Supervisor: Marvia Macedo
Administration: Danielle Ohana
Account Manager: Calver
Legal: Liliana Oliveira
Legal Assistant: Alexandre Assis, Mel Palhares
1st Assistant Director: Pedro Lucas
Producer: Carol Padilha, Karin Heidel
Set Manager: Tufe
Set Assistant: Sander Santiago
Location Producer: Daniel Fontoura
Art Director: Diego Zimermann
Props Producer: Gabi Alves
Art Assistant: Alex Lemos
Stagehand: Uenil Roberto
Stagehand Assistant: Davis
Costume Designer: Tracy Rato
Wardrobe Assistant: João Felipe
Makeup Artist: Carol Pires
Makeup Assistant: Clarissa
Camera Operator: Edvaldu Neto
1st Camera Assistant: Vitor Silvano
2nd Camera Assistant: Renan Costa
Gaffer: Lucas Vacare
Electrician: Vlad Freire, Diego Lima, Felippe Costa
Electrician Assistant: Jonatas Calazans, Luciano Soda, Bruno Anselmo, Uoli
Additional Electrician: Lucas Gurgita, Reinaldo, Cristiano
Photography Assistant: Anderson Santos, Thaiane Lima
Machinery: Diego de Oliveira
