Alok Infinite Experience is the first autoral project by the world famous brazilian DJ Alok.
To communicate this huge show a team of artists worked to bring the DJ's new brand to life and create a viral campaign using the logo's letters inside symbols to be applied as crop circles in Brazilian fields.
To communicate this huge show a team of artists worked to bring the DJ's new brand to life and create a viral campaign using the logo's letters inside symbols to be applied as crop circles in Brazilian fields.
Logo Presentation
Crop Circles as Teaser
Full Images
How it was done
After a extensive image search at Adobe Stock, we worked at the 3D Mapping to project the symbol at the field. To finish the image we composited with Photoshop to blending the 3D extrude with the field. The retouching process was minimum to keep the realistic photographic style.
Letter "A" - Adobe Stock / 3D Mapping / Retouch
Letter "L" - Adobe Stock / 3D Mapping / Retouch
Letter "O" - Adobe Stock / 3D Mapping / Retouch
Letter "K" - Adobe Stock / 3D Mapping / Retouch
Press and Social Media
The images were posted by high engagement profiles on Twitter and Instagram and after that the press generated spontaneous media publishing about the campaign and reaching million of people.
Director/Mkt/ID: @wilame
Motion Design: @ekzoreality
Re-logo: @edgar.gfx
Retouch: @danillofacchini
3D: @andre.salviato
Motion Design: @ekzoreality
Re-logo: @edgar.gfx
Retouch: @danillofacchini
3D: @andre.salviato
