Ambev
SKOL ZERO
Some product launches come with a genuinely interesting creative challenge built in. Skol Zero Zero arrived as the first beer in Brazil to combine zero alcohol and zero sugar, without letting go of the flavor, lightness and refreshing quality that made Skol one of the country's most recognized brands for decades. The campaign needed to communicate all of that at once, in a visual language that felt as energetic and contemporary as the product itself.
Lightfarm joined the project as the production partner responsible for combining photo and film with CGI and post-production across the campaign's visual outputs. The approach brought together footage shot on set with 3D bottles, liquids, splashes, droplets and particles, building a single visual universe where every element felt like it belonged to the same world. The integration between what was captured on set and what was built digitally was the central creative and technical challenge of the production, and the standard for both had to be exactly the same.
Recreating the physical behavior of liquid at a campaign level requires more than visual accuracy. The splash, the foam, the way condensation sits on a cold bottle, these are the details that communicate temperature, freshness and the pleasure of opening something you actually want to drink. Every simulation was developed to translate those sensations into something the eye registers before the brain processes it. The CGI worked in service of feeling, not just appearance.
The result was a set of outputs capable of carrying the campaign across multiple formats and touchpoints, all sharing the same visual energy and the same clarity of message: a more balanced routine doesn't have to mean giving anything up.
The result was a set of outputs capable of carrying the campaign across multiple formats and touchpoints, all sharing the same visual energy and the same clarity of message: a more balanced routine doesn't have to mean giving anything up.
