A recent study revealed that listening to AC/DC during surgical operations can improve surgeons' speed and accuracy. Taking this finding into consideration, Klick Health took the initiative to modify the lyrics of songs from AC/DC's album "Highway to Hell" with the goal of raising awareness about clinical issues and public safety. Consequently, they developed the first album and an AI radio station to optimize surgical performance, The Lifesaving Radio. The website consists of AC/DC covers specifically rewritten for surgeons, incorporating a clinical design to enhance their surgical abilities.
To complement the album, Lightfarm was entrusted with the task of creating CGI album artwork for each song. The client requested a prominent focal point in the form of a scalpel bolt, skillfully integrated with elements and scenes from the songs. "Lightfarm has proven to be an exceptional partner, having collaborated on several award-winning projects this year, including Lifesaving Radio. We greatly appreciate their creativity, execution, and partnership, and we eagerly look forward to further collaborations," stated Marisa McWilliams, Klick Health Senior Communications Manager.
Credits:
Creative Director: at Paul Ehreth
Director: Arthur Baden, Uno de Oliveira
CGI coordinator: William S. Tadeu
Project Production: Mariana Araujo
Comercial Manager: Yuri Cabral
Art Director: Arthur Baden
3D Artists: Lucas Bezerra, Fernando Matias, Jhassy Bispo
3D animation:Fernando Matias
Post Still Artists: Diogo Vieira, Filipe Heinen, Danillo Facchini
