Mercado Livre
Conmebol 2024
Conmebol 2024
Major sporting partnerships demand visual consistency at every touchpoint. As the official sponsor of CONMEBOL competitions throughout 2024, including the CONMEBOL Copa América and CONMEBOL Libertadores, Mercado Livre needed a series of key visuals capable of supporting promotions, fan experiences, ticket initiatives and licensed products across multiple markets and formats.
Lightfarm was brought in to finalize and elevate the campaign's visual assets, refining layouts provided by the client and ensuring that all elements worked together as cohesive, high-quality key visuals. The goal was to maintain an editorial aesthetic with subtle retouching and a more authentic visual approach, following an art direction already established through the campaign film.
Lightfarm was brought in to finalize and elevate the campaign's visual assets, refining layouts provided by the client and ensuring that all elements worked together as cohesive, high-quality key visuals. The goal was to maintain an editorial aesthetic with subtle retouching and a more authentic visual approach, following an art direction already established through the campaign film.
The project included six key visuals, each delivered in multiple versions, with horizontal and vertical formats as well as adaptations in both Spanish and Portuguese. Our work focused on image retouching, photo manipulation and composition refinement, improving the integration between the various visual elements while preserving a natural and believable look. Every stage was carefully developed in Adobe Photoshop, drawing on our team's experience in editorial image treatment and human retouching to achieve the desired balance between realism and polish.
Throughout the production, close collaboration and an agile workflow allowed us to efficiently manage feedback rounds, adapt compositions and deliver previews on schedule. The result was a collection of versatile key visuals that supported Mercado Livre's presence across one of the most important soccer calendars in South America.
We would like to thank Mercado Livre for their trust and partnership throughout this project. It was a pleasure helping bring these campaign to life.
We would like to thank Mercado Livre for their trust and partnership throughout this project. It was a pleasure helping bring these campaign to life.
