Keeping in mind that the purpose of the Perfume CK Be Unisex by Calvin Klein is: “Be yourself. Be bold”, our photography team created images that referred to the strength and fearlessness of assuming your own identity. CK Be is a fragrance with citric, floral, and musk notes mixed with Sandalwood, and touches of Tonka.
These elements were evoked by the scenario created, partially, physically and partially digitally, with our Post-Production team. The idea was to bring the strength of the hot wood aroma, without stripping it of its charm and original style.